Aristocrat files lawsuit against AGS over Buffalo brand

Aristocrat has filed a suit in the US District Court in Nevada against AGS and PlayAGS, in defence of Aristocrat’s Buffalo brand and trademark, which it claims has been infringed.

In a statement, Matt Wilson, managing director of the Americas, said: “We will aggressively protect our market-leading brands and intellectual property in every jurisdiction.

“Buffalo is an iconic game franchise and an enduring player favourite. With this suit, Aristocrat is defending the brand and standing up against trademark and trade dress infringement, consistent with the best interests of customers and our company.”

Aristocrat filed the complaint on March 6, 2018 and has requested a jury trial.

The company is seeking that AGS be “preliminarily and permanently enjoined from all trademark infringement, false designation of origin, and unfair competition.” Aristocrat is also seeking damages.

Pictured: Aristocrat’s Buffalo Gold and Buffalo Grand

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